This sale includes Marketing: Real People, Real Choices 10th edition testbank, instructor’s resource manual (IRM) and powerpoint lecture slides. The ebook is NOT included in this sale.
About the eBook
Marketing: Real People, Real Choices, 10th edition is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Relevant and timely, this student-friendly textbook shows readers how marketing concepts are implemented, and the impacts they can have on a company. Featuring new examples, information, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows readers how the concepts they learn in class apply directly to their own personal marketing plan. With this textbook, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.