Traction: How Any Startup Can Achieve Explosive Customer Growth

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Startup recommendation tends to be a lot of platitudes repackaged with new buzzwords, however Traction is entirely something else.

As Justin Mares and Gabriel Weinberg  realized from their own experiences, building a profitable firm is tough. For every startup that grows to the point where it may go public or be profitably acquired, thousands of others sputter and die.

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your crew, or how much cash you raise. It’s how consistently you’ll be able to grow and acquire new clients (or, for a free service, users). That’s known as traction, and it makes everything else simpler—fund-raising, press, hiring, acquisitions, partnerships,. Talk is cheap, but traction is hard evidence that you are on the correct path.

Traction will teach you the 19 channels you should use to construct a customer base, and pick the best ones for your enterprise. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Dharmesh Shah (HubSpot), Paul English (Kayak) and Alexis Ohanian (reddit). You will learn, for example, tips on how to:

·Get targeted media coverage that may help you reach more prospects
·Find and use offline adverts and other channels your competitors probably aren’t utilizing
·Enhance your search engine rankings and advertising via online tools and research
·Boost the effectiveness of your e-mail marketing campaigns by automating staggered sets of prompts and updates

Mares and Weinberg know that there’s no one-size-fits-all answer; each startup faces distinctive challenges and will benefit from a mix of these 19 traction channels. They provide a 3-step framework (known as Bullseye) to figure out which ones will work best for your enterprise. However regardless of how you apply them, the teachings and examples in Traction will assist you to create and maintain the growth your business desperately needs.

Written by: Justin Mares, Gabriel Weinberg
Narrated by: Gabriel Weinberg
Length: 7 hours, 24 minutes
Unabridged Audiobook
Release: October 2015
Publisher: Gildan Media, LLC


Product ID: 48 SKU: traction-how-any-startup-can-achieve-explosive-customer-growth Categories: , , , Tag:

Most startups don’t fail because they can’t make a product.
Most startups fail cause they won’t get traction. 

“Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.”
Seth Godin, author of Linchpin

“Anyone–founders, managers, and executives–trying to break through to new customers can use this smart, ambitious book.”
Eric Ries, author of The Lean Startup

“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.”
Alexis Ohanian, cofounder of reddit

“A common question I get is:  ‘How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?’ Traction answers all of these questions and more.”
James Altucher, author of Choose Yourself

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses.”
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge.”
Fred Wilson, partner of Union Square Ventures



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